Search engine behemothic Google is joining forces with Canadian blockchain studio Dapper Labs to help support the development of new Web 3 products and services, including the wildly popular nonfungible token, or NFT, marketplace.

Every bit part of the deal, Google Cloud will serve equally a network operator for Dapper Labs' Catamenia blockchain, the scalable infrastructure that powers an entire ecosystem of NFTs, games and apps, according to Forbes. Janet Kennedy, the vice president of Google Cloud North America, said the multi-yr partnership will help Dapper aggrandize its operations through "scalable, secure infrastructure" provided past Google.

Google has likewise fabricated information technology easier for Flow developers to integrate with its software, which gives them an added incentive to choose Google Cloud over competitors such as Amazon Web Services.

Dapper Labs' CEO Roham Gharegozlou confirmed the partnership early on Tuesday by welcoming Google to the Flow blockchain.

Dapper's Flow blockchain supports some of the most popular NFT collections on the market, including NBA Acme Shot and CryptoKitties. By Feb of this year, NBA Top Shot had generated $230 million in sales. That figure has nigh tripled to $680 1000000, according to Forbes.

Recognizing the long-term potential of NFTs, NBA legends Michael Jordan and Kevin Durant joined other investors in backing Dapper'south $305 million funding round earlier this year. At the time, the company had a valuation of $2.vi billion.

Related: NFT space is an exciting challenge to remain competitive, says Sean Kelly

In less than a twelvemonth, NFTs have grown from a small and obscure corner of the crypto manufacture to a multi-billion-dollar market place. Baronial was a record-breaking month for the NFT marketplace, with 30-day sales eclipsing $2 billion, according to industry data.

On the business concern side, several NFT-focused companies accept closed significant funding rounds this year. As Cointelegraph reported, NFT visitor Recur recently closed a $50 million Series A backed past billionaire Steve Cohen's family office, bringing its total valuation to $333 one thousand thousand.

Google did not immediately respond to a request for comment.